Tata Coffee makes hospitality
Daily News & Analysis
- February 28, 2006
Tata Tea's gameplan of increasing "agri
and non agri" businesses is becoming
clearer. Its subsidiary Tata Coffee has
announced its foray into the hospitality
sector by throwing open its Coorg plantation
for the visitors. It has converted three
estate bungalows into 15 rooms, and christened
them Plantation Trails. By the end of the
year, the number of rooms shall rise to
35. DNA Money had reported on January 31
about Tata Tea's plans of exploring other
revenue streams like tourism and alternate
cropping. Managing Director P Siganporia
had said that the company would explore
all options of exploiting land and human
resources for growth.
According to Tata Coffee's
vice-president (corporate), Christine F
Jamal, the company has similar plans for
its Hassan and Chickmagalur plantations
in Karnataka, which would be firmed up after
gauging the response to the Coorg experiment.
However, the number of rooms in those plantations
would be lesser. Jamal said the company
plans to market the property using the travel
agent network and their own marketing personnel.
It has priced the rooms at Coorg at Rs 2,500-Rs
3,500 each for a couple (taxes extra).
such as open-top jeep drives, biking, fishing
and golf would be available. According to
an analyst, it is a positive step for the
company, given that idle resource - both
land and manpower - will be used.