Tata Coffee Launches Mr.
Bean Coffee Junction
- Opens in Coimbatore
its first stand-alone outlet, which combines
roast and ground coffee sales with vending
and retailing all under one roof.
- Will feature Coffee
Databank - database of personalized taste
and preferences of customers.
- Plans to open similar
such outlets in various other cities in
Tata Coffee Limited, Asia's
largest Coffee Plantation Company, today
announced the launch of Mr. Bean Coffee
Junction in Coimbatore for aficionados and
true connoisseurs of coffee. The Coffee
junction is set to revolutionize coffee
retailing in India by not only offering
consumers the convenience of buying fresh
roast and ground branded coffee according
to their favorite coffee blend, but also
a place that offers a modern coffee shop
experience at a value for money price.
This is one of several
such outlets that Tata Coffee plans to roll
out across several key markets in South
India. The first phase of expansion will
see these innovative junctions coming up
in Chennai, Trichy, Visakhapatnam and Bangalore.
Speaking on the occasion,
Mr. M. H. Ashraff, Managing Director, Tata
Coffee Limited, said, "The objective
of Mr. Bean Coffee Junction will not only
be to transform coffee retailing in the
country but also to provide consumers quality
coffee customized to their favorite blend
and preference. This is in keeping with
the focus of Tata Coffee on its major thrust
areas of vending, roast & grind outlets
and coffee brands. Mr. Bean Coffee Junction
is a step taken towards making Tata Coffee
a truly enterprising and brand-driven FMCG
"I am sure this place
will offer a great new opportunity to this
coffee loving city to relish their favourite
beverage at an affordable yet modern setting.
The unique format and value added services,
we hope, will go a long way in enhancing
the experience of the avid coffee drinker,"
Mr. Ashraff added.
The significant feature
of Mr. Bean Coffee Junction, its first standalone
coffee outlet in the country, will be the
customers databank, where profiling of the
consumers personal taste is captured ensuring
that the consumers data base of favorite
blends and preferences is maintained. This
would enable the outlet to provide highly
personalized and customized service to the
customer every time.
The urban consumer today
seeks an experience by placing a premium
on brand, quality, and more importantly
on personal choice and preference. Mr. Bean
Coffee Junction is an outlet with a difference,
which meets such demands for high-quality
and customised coffee. The consumer not
only has the choice to choose from a range
of quality coffees like Pea Berry, Plantation
and other quality coffees but also the option
of tasting their personalized blend prepared
through high quality filter coffee machines.
Such a concept is truly a first in coffee
retailing in India.
About Tata Coffee
Tata Coffee is Asia's largest integrated
Coffee Plantation Company and the largest
grower - exporter of green coffee from India.
Tata Coffee is the second largest exporter
of instant coffee in the country and exports
to countries in Europe, Asia and North America.
The company has recently acquired Eight
'O clock coffee company a segment leader
in the US retail market for US $ 220 million.
Established in 1922 as
Consolidated Coffee Estates Ltd., the company
was renamed Tata Coffee Limited in the year
2000. Today the company has successfully
transformed itself from a pure plantation
and coffee exporting company to a brand
oriented FMCG company with keen focus on
Apart from the traditional
areas of business like growing of coffee,
tea, pepper, cardamom, coffee curing, estate
supplies, timber, the company has successfully
ventured into branded coffee through Mr.
Bean, Out-of-Home beverages retail through
Tata Café Jiffy and Mr. Bean Coffee
Junction and niche hospitality through its
Plantation Trails, making it a truly integrated