Tata Coffee launches Tata
Mr. Bean Coffee Junction
December 1, 2004:
- The first-of-its-kind
outlet in the country, 'Junction' combines
retailing, vending and R&G under one
- Fresh roast and
ground quality coffee personalised as
per consumers' preferred favourite blends
- The first-of-its-kind
'coffee databank' - database of consumers'
personalised tastes and preferences.
Tata Coffee Limited, the largest integrated
coffee company in Asia today announced the
launch of Tata Mr. Bean Coffee Junction,
India's first coffee outlet for the aficionados
and true connoisseurs of coffee. Tata Mr.
Bean Coffee Junction is set to revolutionalise
coffee retailing in India. Tata Mr. Bean
Coffee Junction not only offers consumers
the convenience of buying branded quality
coffee, which is freshly roasted and ground
according to the consumer's favourite coffee
blend, but also gives them the opportunity
to taste the blend, all under one roof.
Tata Mr. Bean Coffee Junction
is the first outlet of its kind in the country.
A significant feature of the junction will
be the customers databank, where the consumer's
personal taste is captured ensuring that
the consumers database of favorite blends
and preferences is maintained. This would
enable Tata Mr. Bean Coffee Junction to
provide highly personalised and customised
service to the customer every time.
Speaking on the occasion,
Mr Hamid Ashraff, managing director - Tata
Coffee Limited, said, "Tata Mr. Bean
Coffee Junction is another step towards
making Tata Coffee a truly enterprising
and brand-driven FMCG company. Tata Coffee
as a company is committed to providing consumers
quality coffee customised to their favourite
blend and preference. Tata Mr. Bean Coffee
Junction will revolutionise coffee retailing
in the country. This is in keeping with
the focus of Tata Coffee on its major thrust
areas of vending, R&G outlets and brands."
Today's urban consumer
seeks an experience and places a premium
on brand, quality, and more importantly
on personal choice and preference. Tata
Mr. Bean Coffee Junction is an outlet with
a difference, which meets such demands for
good quality coffee. The consumer not only
has the choice to choose from a range of
quality coffees like Pea berry, Plantation
and other quality coffees but also the option
of tasting their personalised blend prepared
through high quality filter coffee machines.
Such a concept is truly a first in coffee
retailing in India.
This is the first of several
such outlets that Tata Coffee plans to roll
out across South India. This will enable
the brand to reach out to the entire spectrum
of the coffee market right from packaged
coffee, roast and ground coffee to liquid
Tata Coffee is Asia's largest integrated
coffee conglomerate and produces 10 million
kgs of coffee from 7,000 hectares spread
over 17 estates across Chickmagalur, Coorg
and Hassan districts in Karnataka. Tata
Coffee is a serious player and aims to become
the Number 2 player in the branded filter
coffee segment by selling its entire production
in value added form. The company is focusing
more on transforming itself into an enterprising
and brand-driven FMCG company.