Tata Coffee does it again!
Wins the 'Flavour of India
- Fine cup awards 2003'
New Delhi, May 5, 2003:
Tata Coffee repeated last year's performance
by winning 11 out of the 36 awards at the
'Flavour of India - Fine Cup Awards 2003',
which were announced by the Coffee Board
at a ceremony held at the Speciality Coffee
Association of America's annual convention
at Boston, Massachusetts. Tata Coffee had
bagged 11 out of the 40 categories at the
awards last year, at the India International
Coffee Festival held at Bangalore.
The Board initiated these
awards in association with the United Planters'
Association of South India in 2002, in order
to outline the fine cup in overseas markets,
so that Indian growers could capitalize
on the interest generated by the competition.
Evidently, the Indian cupping competition
is being perceived in international circles
as a mechanism for identifying the best
"It's a good idea
to have such competitions periodically",
says Mr. MH Ashraff, Managing Director,
Tata Coffee Limited. "They not only
make foreign buyers aware of the quality
of Indian coffees, but also act as an incentive
to growers to produce quality products,
so that they can obtain higher prices compared
to terminal rates."
The coffees were selected
from a total of 350 entries from all over
the coffee growing regions of India by an
international jury comprising of prominent
roasters, buyers and other coffee experts
from the major coffee consuming countries
around the world. The jury panel for this
year's awards was increased from eight last
year to twelve this year, with internationally
recognised cuppers at the table, including
personalities like Alan Nietlisbach of Volcafe
Specialty Coffee, USA, Dr. Basavaraj of
the Coffee Board of India, Sunalini Menon
of Coffeelab, India, Scott Bennett of HA
Bennett & Sons, Australia, Hideo Hayashi
of the Hayashi Coffee Inst., Japan, Danny
O'Neill of The Roasterie, USA and many others.