The jewel in the crown of Tata Coffee, this is a high-quality product made from the finest coffee beans. It is a blend of 53 per cent conventional coffee and 47 per cent chicory. Selected from the finest grades of Arabica and Robusta mixed with premium chicory, Mr. Bean delivers a fine cup with high cuppage. Mr.Bean also has the credit of introducing a very innovative packaging, first of its kind in its category.

It is the second largest brand in the segment it operates in. The brand is positioned on growers advantage. The positioning statement says that, "it is the bean that makes the difference". Tata Coffee grows best beans and hence can guarantee best coffee. The brand is very popular in the states of Kerala and Tamil Nadu.