Coorg, a 100 per cent pure filter coffee is the connoisseurs' choice. It is made from premium Arabica and Robusta coffees to give a balanced flavour and strength and is packed in triple laminate polypacks which safeguard the product's aroma and freshness. The brand has become as much a part of the purist's morning as the sound of temple bells, suprabatham and the morning newspaper. A rich shot of the traditional hand-grinder, lit by shafts of morning light is a key image that triggers off memories of a time when coffee was ground at home. It is the only brand of pure coffee available in triple laminate polypack (seals in aroma and freshness) in the market. Coorg pure is available in Chennai, Bangalore and in parts of Tamil Nadu.