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Tata Coffee has two Instant
Coffee manufacturing units that produce
spray dried agglomerated instant coffee,
where stringent quality measures are observed
and is customer driven meeting all quality
requirement. The Instant Coffee Division
of the company is ISO 9001 certified.
Tata Coffee's Instant
Coffee brands are:
Tata
Café
Tata Café
International
Tata Kaapi
Mysore
Gold
Tata
Café
Tata Café is a 100 per cent pure
Instant Coffee. Launched in 1996, it offers
a cup of pure instant coffee with a 'coffee
bush to cup' experience. Innovative marketing
and endorsements by popular film artists
like Sridevi and Renuka Sahane and ace cricketer
Saurav Ganguly, have given this product
a larger than life image.
Tata
Café International
International Tata Cafe consists of an Arabica
Robusta blend that combines the fine aroma
of Arabica with the strong taste of Robusta.
It appeals to buyers who want an instant
kick in their coffee. The brand had a strong
following in Russia and CIS countries and
continues to sell there
Tata
Kaapi
Tata Kaapi is a mixture of instant coffee
and chicory and is the third player in the
instant coffee-chicory segment. This brand
attempts to strike a balance between tradition
and modernity. A blend of tradition and
lifestyle imagery have been used to project
this brand. Innovative marketing has been
the hallmark of this brand, with everything
larger than life and beyond ordinary. The
response to this product has been positive
with a heartening response from the most
discerning coffee state of them all - Tamil
Nadu. This brand has also entered the Guinness
Book of World Records with the world's largest
coffee mug.
Mysore
Gold
Mysore Gold is one
of the most popular spray dried coffee brands
in Russia and Ukraine. The brand has a long
heritage of more than 15 years and was one
of the first Indian brands to be introduced
in Russia. True to its name Mysore Gold
is one of the purest Indian blends and hence
a gold standard.
Many consumers in
Russia are nostalgic about the brand and
continue to remain loyal to the brand.
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